No Cost Low Cost Methods for Marketing Online

Low Cost – No Cost Methods for Creating an Effective Web Presence

Everything you need to know about marketing in the digital age!

Learn simple and straightforward strategies for getting more clients online — from social media, blogs and emails to affordable advertising and analytics – you’ll learn it all in this comprehensive online marketing series!

Part 1 Search Engines & Social Media
Search Behavior, Local Listings and Taking Ownership of Your Online Presence:
Does your business show up when you Google it? Have you claimed and optimized your Google Places listing? Determine how potential customers are searching for your site as well as how to generate more positive reviews and deal with negative reviews. Take ownership of your online presence and be sure that you are showing up in the search engines! Learn how to submit your site to Google, Yahoo! Bing & other directories. Get listed online for free. Taking ownership of your web presence is the first step in controlling your message and branding to ensure customer loyalty.

Social Media Marketing
Now that you have a clear and consistent message, learn how to promote your business on Facebook, LinkedIn and Twitter without overexposing yourself. We’ll teach you how to get customers to like you on facebook, creating a business page vs a personal page as well as how to effectively use LinkedIn and Twitter. Social media is a great way to generate awareness and keep your customers in the “know”. Learn how to use it effectively without driving yourself crazy!

Part 2 Inbound Marketing & The Secrets of Effective Websites:
Getting customers to come to you through blogs, social media and email marketing 
Stop wasting money on flyers, postcards and bus benches. Inbound marketing is all about presenting your goods and services online and getting people to come to you. Learn how to get potential customers to find you and how to use email marketing to drive repeat business. Learn why email marketing is so effective and how to stay in touch with customers. It’s important to keep your customers up to date and to keep yourself in front of your fans. Learn how to do this easily and without recreating the wheel every time you do an update. You can manage your online presence in as little as 3-5 hours a month.

The Secrets of Effective Websites, SEO & Intro to Google Analytics
You already have a solid web presence through social media and local listings. Now it’s time to take a look at how to optimize your website so that it has the most relevant information for your customers. The strategies for a successful website include staying on message, calls-to-action, incorporating social media and making it easy for visitors to convert into customers.  We’ll also uncover the truth about simple SEO  (Search Engine Optimization) and how to avoid the many, many SEO scams there are out there. Once you have visitors coming to your site, you’ll want to know how they are finding you and much more. We will cover an intro to analytics, how to incorporate it into your site, how to track who is coming to your website and how they are getting there.

Part 3 Online Advertising & Review
Easy and Inexpensive Online Advertising Options - You don’t have a huge advertising budget to start your own online advertising campaign. So instead of paying someone to manage your accounts, learn how to create a simple advertising campaign where you control the monthly ad spend and are able to turn your ads on and off whenever you like. We’ve found that social media sites are a great way for you to create a low cost advertising campaign that is highly targeted (by location, interest and much more). For advertisers who want to get on the first page of Google, we’ll cover setting up an AdWords account properly and how to create a targeted campaign that will save you money and improve your ROI. We’ll also revisit analytics and how to track your ad spend and results with analytics.